Ben Settle - Email Players 1 - 15 💫
He reveals his "StoryLoop" technique: Ending an email on a cliffhanger not to trick opens, but to create "mental real estate." He trains readers to write emails so addictive that subscribers scour their inbox looking for the next one.
These early issues aren't just archives; they are the "Red Pill" for anyone tired of low open rates and "polite" marketing that doesn't sell. What’s inside the "Foundational 15"? The first 15 issues of Email Players
Treat unsubscribes as a cleansing process. In Email Players , weeding out non-buyers is celebrated, not feared.
One of Settle's most controversial stances in the early issues is his advocacy for emailing your list every single day. While standard marketing advice warns against "fatiguing" your list, Email Players argues the exact opposite. Daily emailing weeds out freeloaders, builds intense top-of-mind awareness, and creates a habit loop for your most loyal buyers. If your content is entertaining, your list will look forward to your daily broadcast. 2. The "Ben Settle Anti-Hero" Persona Ben Settle - Email Players 1 - 15
One of Settle's core tenets is that you should never try to appeal to everyone. In the August Email Players issue, he analyzes a polarizing brand whose owner was either loved or hated with passion, and how that very polarization attracted a huge audience—and a gaggle of enemies. The lesson is that strong, unapologetic opinions are more profitable than bland, inoffensive messaging.
"The tester is someone who constantly experiments and tests new strategies," Ben said. "They're always trying new subject lines, CTAs, and email copy to see what works best. They're data-driven and always optimizing."
: Issues 1–15 laid out how to build a business that earns high revenue from a small, highly engaged list rather than chasing mass-market numbers. Key Themes & Features He reveals his "StoryLoop" technique: Ending an email
While the specific contents of each individual issue are typically reserved for subscribers, several core pillars were established during this initial 15-month run: The Power of Subject Lines
Settle details how to extract fascinating hooks from everyday life—a bad experience at a grocery store, a scene from an old movie, or a weird news headline—and seamlessly bridge that story into a pitch for your product. This issue-by-issue breakdown shows you how to stop writing "how-to" content and start writing "how-to-think" content. Character Development & "The Soap Opera Method"
This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later. The first 15 issues of Email Players Treat
Across issues 1 through 15, Settle dismantles standard copywriting formulas and replaces them with a lean, aggressive framework designed for daily mailing. 1. The Power of Daily Emailing
The "Email Players 1 - 15" curriculum isn't just about writing emails; it's about understanding human psychology. It teaches you that people don't buy products; they buy into leaders, personalities, and perspectives. By the time you finish the 15th lesson, you’ll never look at your "Compose" button the same way again.
The collection is a compilation of these original monthly issues. Think of it as the Origin Story volume. Before the advanced tactics, before the "Settleism" catchphrases, there were these 15 raw manifestos.